Ellē Privacy Policy

Account Information: When you create an account, we collect your name, email, password, and other personal details you choose to provide (such as dietary preferences, food allergies, etc.). If you sign up using Google Login or Apple Sign In, we may also receive information from those services.

Payment Information: If you make a purchase through the Service, we collect payment-related information through our third-party payment processors (such as credit card details).

Communications: When you contact our customer service or respond to surveys, we may collect your contact details and the content of your communication.

Job Applicants: If you apply for a job, we may collect personal information such as contact information, work history, and education details.

User Feedback: We collect any information you provide if you give feedback about the accuracy of product ingredients, products or ingredients not recognized by us, food and ingredient ratings, and our overall performance.

Device Information: We receive information about the device you use to access the Service, including your internet protocol (IP) address, web browser type, operating system version, and other device-specific information.

Usage Information: To help us understand how you interact with the Service and improve it, we automatically collect information about your usage, such as time spent using the app, how you interact with various features, products you scan or save, and any lists you create.

Location Information: We infer the general geographic location of your device when you use the Service. For example, your IP address may indicate your approximate location, such as your city or region.

Camera Access: When you use certain features of the Service, such as scanning product barcodes or uploading product photos, we will request access to your device’s camera.

To Provide and Maintain the Service: We use your information to operate the Service, process transactions, and enable core functionality such as account creation, product scanning, and list management. This also includes providing you access to the features and content you've subscribed to or purchased.

To Improve and Enhance the Service: Your interactions and feedback help us analyze trends and understand how users engage with the Service. This information allows us to enhance existing features, develop new products and functionalities, and optimize performance to ensure a smoother user experience.

To Communicate With You: We use your contact information to send you updates related to the Service, respond to your inquiries, and provide support. This includes notifying you about new features, changes in our policies, or important alerts like security updates.

For Marketing and Promotional Purposes: We may use your information to send marketing communications about products, services, or promotions that we think may be of interest to you. These communications may include email newsletters, notifications about discounts, or information on new features.

To De-Identify and Aggregate Data for Business Purposes: We may anonymize and aggregate the information collected from users to generate business insights and metrics, which we may use for research, reporting, or to improve the Service without identifying individual users.

To Facilitate Transactions and Payments: We collect and use payment-related information to process transactions, manage billing, and maintain your subscriptions. This includes securely handling your financial information with the help of third-party payment processors.

To Prevent Fraud and Ensure Safety: We use the information we collect to detect and prevent fraudulent activities, address potential security risks, and ensure the safety and trust of our users. This includes monitoring for suspicious activities and protecting against unauthorized access.

For Legal and Compliance Purposes: We may use your information to comply with applicable laws, enforce our Terms of Service, or protect our legal rights. This includes responding to legal requests, such as subpoenas or court orders, and cooperating with regulators or law enforcement when required.

For Other Purposes: If we intend to use your information for any other purpose not outlined above, we will provide clear notice and obtain your consent where required by law.

Service Providers: These include hosting services, customer support platforms, payment processors, and analytics providers.

Advertising Partners: We work with third-party advertisers to deliver targeted ads. These partners may collect data using cookies and similar technologies.

Legal Compliance: We may disclose information if required by law or to protect the rights, property, or safety of Elle AI, Inc., our users, or others.

Business Transfers: If we are involved in a merger, acquisition, or asset sale, your data may be transferred as part of the transaction.

Access and Correction: You may access and update your personal information at any time by logging into your account.

Deletion: You can request the deletion of your personal data by contacting us at support@elle.ai. Please note that we may need to retain some information to comply with legal obligations.

Marketing Preferences: You can opt out of receiving promotional emails by following the unsubscribe instructions in the email or through your account settings.