Pure ingredients. Clear choices.
why does it matter?
of shoppers would like to change their diet in some way to
be healthier
of households
have at least one
food allergy
of shoppers are
trying to eat less added sugars
of shoppers now choose products based on personal health needs
of millennials now follow a specific diet
of adults now follow
a specific diet
Americans have diabetes
Ellē AI helps you save time on groceries and find healthy foods that fit your lifestyle and needs.
Scan the barcode and Elle will give you personalized advice on whether it fits your health and nutrition needs.
Looking for a healthier bag of chips? Elle can help you find similar, but healthier options!
Nutrition labels are only getting longer. Elle will tell you which ingredients have been scientifically proven to harm your health.
Can’t decide what yogurt to buy? Use our AR view to compare options and find the healthiest option for you.
How Ellē works
Set up your personal profile that includes your dietary needs and preferences and any pre-existing health conditions.
Start scanning!
Ellē understands your needs and helps you understand what is good for you and what isn’t.
Taking food further with ingredient transparency.
Ellē is not just an app. We’re demanding to know more about the ingredients we consume, and we want to know about food safety, exactly what’s in the products and how and where they were sourced and produced.
Right now, companies are not giving us enough informations on what we consume. But we’re on a path to change that.
Start making some smart decisions about food
